Customer Experience & Advocacy Management
Strength of a 'Customer Advocacy Process' originates from an organization's ability to Listen, Classify, Analyze, Resolve and Respond. Communication channels are many - Email, Social, Image, Voice & Video - and the quantum & variety of content is rising - Big Data. Architect an approach to process big data from multiple customer engagement channels and deploy neural networks to learn from customer experiences with highest degree of precision, at scale, to grow your business.
- Evaluate customer experiences, issue root cause and emotions to profile customers
- Integrate multi channel communication and consumption stats to analyze customer behaviors
- Evaluate customer churn and undertake transparent resolution to win back lost customers
- Penetrate markets, design campaigns and promotional offers to grow business
Marketing Analytics
Recognizing the potential of your campaigns and their performance in relation to the customer's taste and preference drives revenue growth and cost optimizations. Analyze the performance of your marketing initiatives to target the selected customer with the right product, service or platform offerings.
- Design and execute campaigns for effective customer acquisition
- Evaluate campaign performances for spend optimization
- Experiment with digital strategies to improve conversions
- Penetrate markets and customer segments establishing new competitive strategies
Customer Analytics
Customer is King! . . preferences change with season, industry trends, market access and economic trends that impact their buying behaviors. Know Your Customer to articulate and execute strategic and tactical measures for meaningful engagement, relationship management and conversions.
- Evaluate 'Customer Delight' to organize and orchestrate conversion and retention strategies
- Define Customer Lifetime Value to optimize spend and marketing channel focus
- Mine Customer Opinion to improve offerings and strengthen brand image
- Embed models offering personalized product, service and platform experiences and dynamic prices to increase conversions
CRM Analytics
Customer Relationship Management is key to sustainable growth. Offering your Customers knowledge and opportunity to experience your product or service or platform requisites that you recognize and understand your customer's preference. Underpinning your analysis on the power of transaction and customer interaction data help you run controlled experiments that are directly aligned towards the customer penetration goal.
- Segment the customer to 'Know Your Customer' better and organize penetration strategies
- Recognize the potential appetite for offering differentiated engagement experiences
- Personalize and offer distinguished product or service or platform experience through controlled experimentation
- Design, execute and analyze campaigns, harnessing their complete potential, while optimizing costs
Digital Media Analytics
Customer's interest in your platform is essential to drive conversions. Ease of access, interactive design, and platform response and load time all play a significant role in building engagement. Identify and bridge the gap between a visitor and a customer to make decisions that suit your pocket and bring you maximum return on your investments.
- Isolate visitors from customers to define their unique interaction and interest characteristics
- Define visitor and customer affinity and adjacency to design and execute acquisition strategies
- Design distinguished digital interface and dynamic price offering strategies to drive engagement and conversions
- Design loyalty and reward programs to improve retention and to re-engage lapsed customers
Social Media Analytics
Opinions! Opinions! Opinions! What and how much does it matter to your business? Listen to the voice of your customers and identify your brand ambassadors to learn from their experiences, to re-position your brand image. Develop insights on your customer's taste and preferences to make intelligent decisions, and to reduce the cost of acquiring your next customer.
- Uncover the truth behind ‘Customer Penetration Challenge’ through opinion and experience analysis
- Design and execute marketing strategies best suitable to customer’s content preferences, and interaction and consumption patterns
- Identify and develop influencers to channelize brand building, audience engagement and brand awareness strategies
- Optimize content design and marketing schedule to improve return on investment
People Analytics
Intuitive HR processes, dis-integrated systems, and weak & unstructured data are a cause of concern for senior stakeholders in business.
Re-engineer and implement digitized strategies - processes and platforms - to embed a pragmatic evidence based culture of decision making that helps you recognize your business talent, potential for 'brain drain', retention challenge and vision value mismatch.
- Develop and embed a comprehensive selection process to optimize time investment and resultant gainful hiring
- Design and implement a 'Learning and Development Architecture' to enhance performance
- Integrate business and people performance processes for rightful progression, reward, recognition and succession planning
- Analyze the impact of talent depreciation, the cost and disruption, for effective 'Talent Risk Management' strategies
